What is a Reg A+ offering?
Reg A+ allows companies to offer and sell securities to the public, not just to institutional or accredited investors. In comparison to traditional registered offerings, a Reg A+ offering registration on Form 1-A allows smaller companies in earlier stages of development to raise money more cost-effectively.
What is the company offering?
The company is offering to the public the opportunity to reserve to purchase up to 5 million shares of its common stock, out of 19 million fully-diluted shares.
How do I buy shares?
Until our registration statement has been declared effective by the SEC, you can only reserve shares by clicking on the “Reserve Shares Now” button. But first, please check out this page and the brochure in the documents section to learn about us and our business, and please also review the Preliminary Offering Circular, which includes investment risks. You can also view that document on the SEC’s website.
What should I do before reserving shares?
You should read the risks, which are located in the Preliminary Offering Circular available on this page, and the terms and conditions, which are also included in that document.
When do I actually get my shares?
Once you have completed the subscription agreement, you don’t need to do anything further to purchase and receive your shares. Once our registration statement has been declared effective, we will notify you that we are effective, and that your form of payment will be processed. You will receive your shares promptly after that.
How much do shares cost?
Shares cost $6.00 each, and you can buy any number of shares you choose, with a minimum of 20 shares ($120).
Other than owning shares, are there any additional benefits to investing in Ronco?
As an investor at any level, you’ll be entitled to a one-time 10% discount on your purchase at
Ronco.com. If you invest more than $1,000, you’ll be entitled to a one-time 20% discount. If you invest more than $5,000, you’ll also receive a Ronco Rotisserie. With an investment of more than $10,000, we'll include a Ronco Ready Grill with accessories, and the first 30 individuals who invest more than $25,000 will receive a Ronco commemorative book.
Do I have to be a U.S. citizen or live in the U.S. to reserve shares or invest?
While our registration statement is only filed with the U.S. Securities and Exchange Commission, investors outside the U.S. may also be eligible to buy shares. We ask that you assess your situation to decide whether it allows you to invest in our shares.
How and when can I sell my shares?
Once our registration statement has been declared effective by the SEC and you have received your shares, you will be able to sell those shares. While we intend to apply for our shares to be traded on either the OTCQC market or the NASDAQ or NYSE, those applications have not yet been accepted, and therefore we do not yet know which market, if any, will be available for purchases and sales of our shares.
How was the $6.00 share offering price calculated?
The valuation of the company was based on many factors, including historical performance and expectations for future sales and profitability. The valuation was not based on any set valuation criteria, and was not based on an independent, third party valuation.
How much capital is the company attempting to raise?
We have filed to raise up to $30,000,000 by selling up to 5,000,000 of our common shares, to be used as set forth in the “Use of Proceeds” section of our offering memorandum.
Can anyone invest in Ronco Brands, Inc.?
Yes, anyone can invest in a Reg A+ offering, provided that the investment is no more than the lesser of 10% of your income or net worth. If you click “Reserve Shares Now”, you will be asked questions to help determine your maximum investment amount.
How long will I be able to reserve shares?
You will be able to reserve shares until our registration statement has been declared effective by the SEC. At that point, the Company may choose to either leave the offering open for additional investments, or close the offering.
How do I pay for the stock?
When you click on the “Reserve Shares Now” button, you will be asked to choose either wire transfer, ACH, or credit card, and you’ll be asked to provide all the relevant information for each type of payment. Your form of payment will not be charged until our registration statement has been declared effective by the SEC.
I have another question—who can I talk to?
We’re more than happy to answer any questions you may have. Please send us an email at
investorrelations@ronco.com, with your question or questions, and if you like, include your phone number. You can also call Matthew Abenante of Porter, LeVay & Rose at (212) 564-4700 if you’d like to ask your question directly. In either case, we’ll get back to you right away.
